Patricia leads on strategic market engagement with the technology ecosystem through PwC Ventures practice where she works with clients to industrialize innovation, to design, build and scale high-impact ventures, powered by world-class Scaleups. She acts as a subject matter expert  advising onstartup  ecosystem and innovation consulting projects in Saudi Arabia and the UAE

As an entrepreneur and startup builder, Patricia Keating is an award winning leader who specializes in nurturing disruptive technology start-ups. After building  her own business in 2014 and launching Manchester’s first privately funded tech incubator accelerator in 2017

Wayal Alnajidi is a seasoned expert in financial services and fintech, currently serving as a Director at PwC's Financial Services Consulting practice. Wayal specializes in designing and implementing national strategies, innovative financial frameworks, and digital solutions that drive the growth of financial ecosystems. His expertise spans a wide range of areas, including fintech innovation, SME financing, and policy development, making him a sought-after advisor for both government and private sector clients. Wayal has played a key role in shaping major financial and fintech initiatives in Saudi Arabia, including the Saudi National FinTech Strategy and the SAMA Regulatory Sandbox. These projects have contributed to fostering innovation within the financial sector, enhancing regulatory frameworks, and promoting financial inclusion. He has also worked extensively on open banking strategies, helping financial institutions and fintech companies collaborate to create customer-centric services. His leadership in developing creative, forward-thinking solutions has empowered organizations to navigate complex regulatory environments while driving technological transformation. Wayal's work aligns closely with Saudi Arabia’s Vision 2030, supporting the nation’s goals of diversifying the economy and boosting innovation in the financial sector. Wayal is passionate about leveraging his knowledge to cultivate creativity and innovation, particularly within the financial services industry, to create sustainable, scalable growth.